Available courses

El curso de “Desarrollo del concepto halal” está fundamentalmente dirigido a las empresas agroalimentarias que ya tengan implantado un sistema de certificación halal y deseen profundizar en el mismo.

Curso de Introducción al Concepto Halal

Introduction to the halal concept (v.2019)

A global market based on the needs and preferences of 1.6 billion Muslims worldwide has emerged as a powerful commercial arena, often referred to as “Islamic Economy” or “Halal Economy”. This market creates opportunities for SMEs, to take advantage of the estimated 3tn USD value represented by the halal sectors.

Halal products and services are attractive for European SMEs in two ways: (1) On the international scene, big companies are paving the way for SMEs: that seek to comply with requirements set by destination markets and the expectations of Muslim consumers; (2) In the EU, they hope to serve the 30 million European Muslims.

The development of the F&B halal sector in Europe (500.000 jobs in the last decade, and estimated value of 40 to 100m Euro for this segment only) offers a new horizon of opportunity for SMEs wishing to gain a competitive edge in this area. The paradox is that while most OIC countries are consumers of halal products, most of the halal production is located in non-OIC countries for different reasons. These flow of exports towards non-OIC countries are dominated by the “big players”, multinationals such as Nestlé, Unilever, Danone, Mondelez, Friesland, etc.

Another sector which is gaining relevance is Halal Tourism. The strong demand for shariah-compliant facilities and activities is slowly dynamizing the many businesses connected to tourism from booking agents to hoteliers and entertainment, many new businesses are already operating in Europe with halal-certified products and services to serve their Muslim customers.

There are also opportunities in pharmaceuticals, chemicals, cosmetics, fashion, logistics, edutainment and any other sector addressing this particular group of consumers.

However, accessing the halal value chain requires applying a unique set of knowledge and skills. This course offers the relevant information to get started in the world of halal.

Contents

  1. Introduction to Islam
  2. Halal wa tayyib
  3. Drivers of halal
  4. Economic sectors
  5. Halal Governance (Accreditation, Certification, Standards)

Tests and exercises

Duration: 10 On Line hours

Price: 120 €


Course “Introduction to Marketing Halal-Certified Components and Products”.

Online Training (8 hours) for marketing, sales and exports teams

This course provides an introductory knowledge to the vectors to be considered when marketing products and services to Muslim customers. Halal-certification, packaging, branding, and cross-cultural elements are to be considered if your want to be successful in these markets.

Contents:

Module 1. Muslim-majority markets.

1. a. Introduction to the Islamic Economy principles and business ethics

1. b. Muslim-majority markets in figures

1. c. Halal-certification requirements

1. d. Diversity (madhabs, cultural)

1. e. Segmentation (ethnicity, religion, income, halal-certification awareness)

Module 2. Products.

2. a. Industrial

·         Halal-certification, integration in Quality Management System

·         Halal B2B platforms

2. b. End-consumer

·         Packaging, branding, social responsibility, advertising

·         Halal B2C apps

2. c. Halal supply chain and logistics

Module 3. Case studies.

3.a.  Ingredients & Raw Materials - Traceability

3.b. Food & Beverages

3. c. Cosmetics & Natural Beauty Products