Course “Introduction
to Marketing Halal-Certified Components and Products”.
Online Training (8
hours) for marketing, sales and exports teams
This course provides
an introductory knowledge to the vectors to be considered when marketing
products and services to Muslim customers. Halal-certification, packaging,
branding, and cross-cultural elements are to be considered if your want to be
successful in these markets.
Contents:
Module 1. Muslim-majority
markets.
1. a. Introduction to
the Islamic Economy principles and business ethics
1. b. Muslim-majority
markets in figures
1. c.
Halal-certification requirements
1. d. Diversity
(madhabs, cultural)
1. e. Segmentation
(ethnicity, religion, income, halal-certification awareness)
Module 2. Products.
2. a. Industrial
·
Halal-certification, integration in Quality Management System
·
Halal B2B platforms
2. b. End-consumer
·
Packaging, branding, social responsibility, advertising
·
Halal B2C apps
2. c. Halal supply
chain and logistics
Module 3. Case
studies.
3.a. Ingredients & Raw Materials -
Traceability
3.b. Food &
Beverages
3. c. Cosmetics &
Natural Beauty Products