Introduction to Marketing Halal-Certified Components and Products (15 hours OL, English, 15th July)
Desde Lunes 15 Julio 2019 -  08:00am
Hasta Jueves 18 Julio 2019 - 05:00pm
Accesos : 108
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Introduction to Marketing Halal-Certified Components and Products

Online Training (15 hours) for marketing, sales and exports teams

This course provides an introductory knowledge to the vectors to be considered when marketing products and services to Muslim customers. Halal-certification, packaging, branding, and cross-cultural elements are to be considered if your want to be successful in these markets.


Module 1. Muslim-majority markets.

1. a. Introduction to the Islamic Economy principles and business ethics

1. b. Muslim-majority markets in figures

1. c. Halal-certification requirements

1. d. Diversity (madhabs, cultural)

1. e. Segmentation (ethnicity, religion, income, halal-certification awareness)

Module 2. Products.

2. a. Industrial

·         Halal-certification, integration in Quality Management System

·         Halal B2B platforms

2. b. End-consumer

·         Packaging, branding, social responsibility, advertising

·         Halal B2C apps

2. c. Halal supply chain and logistics

Module 3. Case studies.

3.a.  Ingredients & Raw Materials - Traceability

3.b. Food & Beverages

3. c. Cosmetics & Natural Beauty Products

Module 4. Assignment

Tutored marketing project

Course details:

15 hours on-line, video-based course, to be completed at your own pace within four working days.

This course is tutored by an expert in the Halal Concept. During the course you will be able to discuss all the topics presented by using the “Forum” tool.

The diploma is awarded by The Halal Academy.

Localización The Halal Academy On Line campus